In the year 2000 founder Raymond Cloosterman started his adventure from a deeply rooted passion: “I passionately believe that we can transform our daily routines into more meaningful moments if we pay just a little bit more attention to the details. This philosophy led to a unique concept of combining home and body cosmetics, and this is how RITUALS... was born. With a luxurious collection of high quality products to enrich body and soul we offer anything from body and facial care to scented candles, clothing, perfumes, gemstone make-up, and tea."
Authentic & Eastern
The collections are based on Eastern traditions. Each ancient wisdom has its own specifically selected ingredients and distinctive benefits. We combine these with innovative technologies to create a unique way of experiencing these ancient Eastern traditions, such as your own private Hammam, balancing your Yin and Yang energies with Tao or immersing in the Ayuvedic philosophy with your tea, body scrub or aromatic oils.
This is important to us
- It goes without saying that our products are never tested on animals but instead are tested by enthusiastic human volunteers.
- We support ‘Proefdiervrij’, the Dutch Society for Replacement of Animal Testing.
- All our products are tested by prominent dermatologists.
- For our product packaging we use wood from sustainable sources, FSC-certified paper and cardboard and glass when possible.
- To keep our carbon footprint on the environment as small as possible we strive to manufacture the majority of our products in Europe.
RITUALS... feeling at home in the world
We have now over 400 stores located worldwide. So it is safe to say that we feel at home almost anywhere in the world. You can also find our products through our web shop, at almost 1400 concessions within leading department stores worldwide, onboard airlines and in 25.000 hotel rooms. We have five Urban Spas and we intend to keep expanding - spreading life’s simple pleasures as we grow.