About RITUALS...
a story of passion to create
pure simple happiness

The beginning...

In the year 2000 founder Raymond Cloosterman started his adventure from a deeply rooted passion: “I passionately believe that we can transform our daily routines into more meaningful moments if we pay just a little bit more attention to the details. This philosophy led to a unique concept of combining home and body cosmetics, and this is how RITUALS... was born. With a luxurious collection of high quality products to enrich body and soul we offer anything from body and facial care to scented candles, clothing, perfumes, gemstone make-up, and tea."

Raymond Cloosterman founder of Rituals Cosmetics

The idea

The idea is simple: happiness can be found in the smallest of things. We transform your everyday routines into moments of indulgence by means of beautiful and luxurious products. Enjoy a warm fragrant bath, a cup of speciality tea or do the dishes with a little more pleasure. For example, our washing liquids are not only very effective, they smell sensational and look more than just pretty in any kitchen.
That is what we are all about: enriching the little things in life with a hint of luxury.
This true passion can be found in all our products.

Authentic & Eastern

The collections are based on Eastern traditions. Each ancient wisdom has its own specifically selected ingredients and distinctive benefits. We combine these with innovative technologies to create a unique way of experiencing these ancient Eastern traditions, such as your own private Hammam, balancing your Yin and Yang energies with Tao or immersing in the Ayuvedic philosophy with your tea, body scrub or aromatic oils.

Created by the finest perfumers in the world

The secret of our success can be attributed to our distinctive and exclusive perfumes for which we only use the very best ingredients and the finest perfumers in the world. You will be able to distinguish this unique signature in each and every product.

Inspired by nature

We maintain the high standards when it comes to our products. As nature is the source of our inspiration we wish to make sure that she is treated with the respect she deserves. This is why we only use natural, renewable and organic ingredients for our products and safe alternatives for anything nature cannot provide.

This is important to us

  • It goes without saying that our products are never tested on animals but instead are tested by enthusiastic human volunteers.
  • We support ‘Proefdiervrij’, the Dutch Society for Replacement of Animal Testing.
  • All our products are tested by prominent dermatologists.
  • For our product packaging we use wood from sustainable sources, FSC-certified paper and cardboard and glass when possible.
  • To keep our carbon footprint on the environment as small as possible we strive to manufacture the majority of our products in Europe.

Corporate Social Responsibility

What is also very important to us is that we contribute to positive changes in society by means of social engagement. As a healthy company we feel the need to pay our debt to society by helping people who are less fortunate. This is why we have been looking for an outreach program that fits our philosophy best. We have found this in the Tiny Miracles Foundation. It is with pride that we made the commitment to support the Tiny Miracles Foundation.

Read more

About the Tiny Miracles foundation

The Tiny Miracles foundation aims to break the poverty cycle in a small community of only 700 people living in Mumbai, India. In a place where the position of women and girls in poverty areas is fragile at best, the Tiny Miracles Foundation tries to raise their standard of living from very poor to middle class within a 10 year time span. They attempt to fulfil this goal by educating the small community, providing health care and jobs. The ultimate purpose is to ensure these people can sufficiently take care of themselves and hopefully that effect will amplify and help surrounding communities as well. A picture is worth a 1000 words.

We support all healthcare activities carried out by Tiny Miracles Foundation in Mumbai. To start improving the general well-being of this small community it is important to create permanent changes. These transformations start with the implementation of small daily routines like brushing teeth and washing hands. But also the establishment of a complete operating RITUALS... Health Clinic in the heart of this community.

Watch the movie

If you would like to see the Tiny Miracles Foundation in action please watch this short video.

RITUALS... feeling at home in the world

We have now over 400 stores located worldwide. So it is safe to say that we feel at home almost anywhere in the world. You can also find our products through our web shop, at almost 1400 concessions within leading department stores worldwide, onboard airlines and in 25.000 hotel rooms. We have five Urban Spas and we intend to keep expanding - spreading life’s simple pleasures as we grow.